Today we’re going to talk about the top 5 Twitter features and some nifty ways to use them to improve your Twitter marketing efforts. Some of these Twitter marketing features are pretty basic, so your Twitter experts are probably already familiar with them. But I still recommend going through all of them here in this article. Even if you’re familiar with these features, there may be suggested uses that you haven’t thought of.
Top 5 Twitter Features You Should Use Now
1. Quote a Tweet
For this, I’m sure many of you already know how to quote a tweet (but I still get asked how to do it sometimes). The main reason I included it in this article is not how, but when and why to use this feature.
That said, let’s first break down how it’s done.
On the Twitter page, just click on the retweet button and you’ll see an option to click the blue retweet button again, or you can choose to add a comment. Just click on that text field and start typing your comment. On mobile, tap the forward message icon and it will show two buttons, one to forward the message and one to add a comment.
Either way, it will create a new tweet with your thoughts above the original tweet.
Now, when should you use this feature?
If you’re building relationships on Twitter (which we all should), it’s a great way to share content and add value by giving your own thoughts.
The retweets are amazing and of course, people appreciate them. But when you go further and add comments, it will stand out a lot more. These conversations and other relationships start much faster than a simple text back.
I also recommend using this instead of an answer in most cases. For example, I write a lot of content and therefore tweet a lot of links to my blog posts. A lot of people are responding to these tweets, letting me know that they love this post – that’s amazing. But it’s even better when that response comes in the form of a quoted retweet of the article.
This way others will see the reply and the original tweet is replied to. So instead of a compliment coming from just me, here’s a compliment plus a public endorsement of the blog post.
So the next time you’re going to reply and compliment someone, compliment them and quote that tweet instead.
2. Twitter Lists
Twitter Lists are a great way to increase your reach on the platform and communicate with your followers more efficiently. By creating a list of topics or keywords, you can curate content that is relevant to your brand and target audience.
This allows you to share bite-sized content that is easy to digest and makes it easier for your followers to follow along. Additionally, Lists make it easy for you to track which topics are resonating with your audience and which ones could use a little more attention.
3. Tagging Accounts In Tweets
One of the best ways to get noticed on Twitter is to appear in other people’s notifications. Things like following and mentions will take you to their inbox.
But did you know that you can also tag up to 10 accounts in a single Tweet image and they will all receive a notification when you do so? Well, you can, and here’s how…
When you attach an image to a tweet, you’ll see a hyperlink below that says “Who’s in this photo?” Once you may select to tag it, click it and begin entering your Twitter handle.
Everyone tagged will get a notification as soon as the Tweet appears, so you’re almost guaranteed that everyone tagged will see it and more people will reply or share or both. Of course, you should only sometimes utilize this strategy. Avoid tagging the same persons too frequently and refrain from doing so in every tweet. So let’s say you’ve created an interest-based Twitter list, as mentioned in the previous tip. If you’ve ever posted on this topic, now is a great time to pick a list of members you think will like the post and tag them.
Or, if you wrote a summary blog post, you could tweet it and tag all the influencers and experts who contributed to the post. That’s an almost guarantee of getting great retweets for the post.
4. Pinning a Tweet
On your Twitter profile page, you may (and should) pin a Tweet to keep it at the top of your stream.
To pin a tweet, you must have an approved Twitter account and Twitter app. Once signed in, go to “Your Timeline” and “Tweets You Sent” and find the tweet you want to pin. Select “Pin this Tweet” by tapping the three lines in the top left corner. Select “Pinned tweets with photos” on the following screen. Click the blue pencil icon next to the tweet you want to pin. Then select “Add Image” and select the image you want to use.
5. Tweeting Website Cards
Have you ever noticed that some Tweets that link to blogs and online pages include clickable photos with captions underneath them? They appear as follows:
Seen one around the Twitterverse but not sure how to make one yourself? Trust me, you’re not alone.
These are Twitter cards and there are several ways to create them.
The first is to install a social sharing plugin on your WordPress site, like Social Warfare. These services generate code directly on your website to automatically generate Twitter site tags. Clickable images and captions are automatically included when someone shares a post via the share buttons. It will even generate a Twitter card when someone tweets the link themselves. However, if they attach their own image or video, that will replace the map.
You can also create tags manually through the Twitter advertising platform. You don’t have to pay for ads to generate tags. But you’ll need to enter your credit card information to create an advertiser account.
Read also: How To Make Money On TikTok: 6 Easy Way
