The greatest social media apps for your company’s presence should be identified while developing a social media marketing plan. However, there are so many possibilities available that it can be simple to miss a social media platforms that could up being a fantastic fit for your business. For this reason, we’ve compiled a list of the top 10 social networking platforms and applications for 2022.
1. Facebook
Facebook is the most popular social networking platform, with over two billion monthly users. This means that about 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools and over seven million advertisers actively promote their businesses on Facebook, which is a safe choice if you want a presence. on social networks.
Getting started on Facebook is easy because most content formats work well on Facebook: text, images, video assets, and Stories. However, Facebook’s algorithm favors content that promotes meaningful interactions and conversations among individuals, particularly among family and friends.
2. YouTube
YouTube is a video sharing platform where users watch billions of hours of videos every day. Comedy and music work well on YouTube, but that doesn’t mean you can’t use the social media platform for your business. Besides being the second largest social networking site, YouTube is often referred to as the second largest search engine after Google, its parent company.
Product reviews, how-to videos, and similar types of content work especially well on YouTube, especially when educating part of your target market. Additionally, once you create a video, it will start showing up in Google and YouTube search results, and you can promote it on your other social accounts. When your customers want to find out, you simply can’t beat YouTube.
3. Instagram
As a visual platform, Instagram is the perfect place to showcase your products or services with photos or videos. On the app, you can share a variety of content like photos, videos, stories, reels, live videos, and IGTV for longer videos.
As a brand, you can create an Instagram business profile that gives you in-depth analytics on your profile and posts, and the ability to schedule posts. post on Instagram using third-party tools.
4. TikTok
TikTok (known as Douyin in China) is an abbreviated video sharing application. Although only launched in 2017, it is one of the fastest growing apps in the world and has recently surpassed Google as the most visited website. a huge catalog of sound effects, music tracks and filters to enhance videos and make them more attractive.
You can find videos just for any interest, from lip-syncing, to dancing, and do-it-yourself makeup tutorials and tricks. About 47.4% of TikTok users in the US are between the ages of 10 and 29. So TikTok is a terrific platform for your business if your target market is young.
We currently delivered TikTok programming to our publishing platform! You can plan and schedule posts on TikTok to help you grow your brand and grow your followers!
5. WhatsApp
WhatsApp is a messaging app utilized by humans in extra than a hundred and eighty countries. In the beginning, people initially used WhatsApp to send text messages to family and friends. Gradually, people started communicating with businesses through WhatsApp.
Businesses can use WhatsApp’s business platform to provide customer service and keep customers informed about their purchases. For small businesses, there is a WhatsApp Business app, while businesses can use the WhatsApp Business API.
The most popular messaging app, WhatsApp, might make a great customer service channel for your business.
6. Telegram
There is no limit on media size, Telegram is a free chat software that works on a variety of devices. End-to-end encryption for all activities, including chats, groups, and media shared by participants, is what sets Telegram apart from the competition. Since WhatsApp announced amendments to its privacy policy allowing it to share information with parent company Meta, the emphasis on security has attracted more users.
In addition to personalized customer service, brands can use Telegram in a variety of ways. For example, businesses can create chatbots for the Telegram platform or use the channel feature to broadcast messages to 200,000 or more users.
7. WeChat
WeChat began as a messaging app but has since evolved into a robust platform. Through it, your clients can hire you or make reservations. They can shop online as well, thus companies that offer things can also use this app. You can run advertisements or engage with influencers on WeChat if you want to improve the perception of your brand in China.
8. Twitter
Twitter is a social networking site where people share their thoughts, ideas, and views with others online. You can follow anyone and everyone you care about. If someone mentions you, you will be notified. People use Twitter to keep track of what’s going on around them, and they can use Twitter to find information about things they care about.
9. LinkedIn
LinkedIn is the most professional social network there is. It’s a thriving community of workers and business owners who share and connect on a professional level, which makes it much more official than other social media platforms. . For this reason, its users tend to respond better to B2B content than to B2C.
In general, this means that companies that seek companies as customers will be more successful than companies that sell directly to consumers. Decision makers and influencers are all on LinkedIn, and if you can get your brand and message out to them, you could get another sale.
10. Pinterest
Pinterest is a place to share (or “pin”) different visual content for others to see. This can include anything from scarves to infographics, meaning that almost any business can find at least part of their niche on this social network. It’s one of the best social media platforms to promote the new visual content you create, especially if you regularly maintain the board.
Use the magic of graphic design to enhance some statistic or other interesting and ongoing content that will continue to engage and increase awareness of your brand over time. This is especially helpful if your business makes products or provides services specifically for women – statistically, about 85% of Pinterest’s user base is female.
And if not, you can still make Pinterest work for you. It has several hundred million users per month, and some of them are bound to be interested in what you have to offer.
Read also: Why You Should Work with an Influencer Marketing Advertising Agency
