Today, I am going to tell you about the 7 digital successes of SEO for construction companies, so if you have any doubt regarding this, So you have come to the right place, then let us know about the 7 essential steps of SEO for construction companies.
What Is SEO?
In the ever-changing world of search engine optimization (SEO), it can be tough to keep up. Here’s a quick breakdown of what SEO is and some of the basics you need to know if you want to improve your visibility online:
- SEO is optimizing a website so that it appears higher on search engine results pages (SERP).
- There are many things that can be done to increase a site’s ranking, including improving content quality, adding new and unique content, doing keyword research, and filing proper disclosures.
- Although there is no one-size-fits-all solution for SEO, getting help from a professional can help you achieve your desired outcome.
Why do Construction Companies need SEO?
It’s a great way to build links to your website. You write a blog post published on an industry publication or website, and then you link to a relevant page on your site in that blog post.
This helps signal to Google that you’re in your industry and have a good reputation. All of this helps provide signals that will help your pages rank higher.
How SEO Helps
Search engine optimization works by transforming your website so that it meets the strict criteria that Google and other search engines set when they evaluate pages. We research and understand this process and its requirements so we can make the necessary adjustments to your design, coding, and content.
The improvements we are making also take the user experience into account. We want your website to provide real value to your website visitors, so that they spend more time on your pages and turn to asking questions. Once we’ve reworked the foundation of your site, Google will place your ads higher in people’s search results. This will help you increase your visits. These visits will eventually lead to more requests and more sales.
SEO Construction Companies: 7 Tips for Digital Success
1. Ensure that your website can be found by search engines, crawled, and indexed.
This first step may seem daunting, but it’s incredibly important! If search engines like Google can’t find, crawl, and index your site, your pages won’t rank, making your site invisible online. So making your website visible is the #1 priority.
How can you make sure you’re not hidden from Google?
- First, publish your sitemap and confirm your domain with Google Search Console. This gives Google a route through the main pages of your site. Once you’ve verified your domain, you can continue to return to Search Console to use additional tools.
- Then use the Google Search Console Crawl Error Report to determine if Google was able to successfully crawl your site. The report details issues that prevent Google from successfully crawling certain pages of your site, if any.
- Finally, log back into Google Search Console to see the Indexes report. This provides a useful overview of the pages indexed by Google.
These steps ensure that your site is visible, crawlable, and indexable so your pages can rank.
2. Perform Keyword Research
Keyword phrases related to your business will provide the roadmap for most of your ongoing SEO strategy. Keyword research is the process of choosing the best words and phrases for your industry.
You can start keyword research with free tools like Google Keyword Planner and Answer Public, or paid tools like Moz, SEMrush, Ahrefs, or keyword.io.
During keyword research, consider relevance, user intent, volume, and difficulty.
Relevance: How relevant is a keyword to your niche? Choosing keywords related to your business ensures that you will get the right traffic. To give a quirky example, a “home improvement company” is more appropriate than a “natural makeup formula” for a residential-focused renovation company.
User intent: User intent indicates a user’s motive or intent when submitting their query to a search engine. Of course, the user’s motives are not always obvious, but we can often guess based on the keywords. For example, “how to safely demolish a building” might be searched by someone looking to demolish a building and possibly find a contractor to do the work for them.
High volume/ low difficulty: Keyword research tool that displays keyword volume and difficulty. Volume refers to the number of times that keyword has been searched, while difficulty refers to how hard it is to rank well for that keyword. Research high volume, low difficulty keywords to start with.
3. Write high-quality, helpful content
Valuable, descriptive content positions you as an industry expert, helps visitors learn more about your business, and explains that the services you offer are important to a building SEO strategy. your build.
Underpin every page of your website with clear, informative copy optimized for your target keyword. Also, start a blog! Google notices when you regularly post quality content.
Consider the following factors to determine the quality of your content:
- Original
- Updated often
- Relevant to your customers
- Factual
- Linking to trustworthy sources
- Segmented with headings, subheadings, and bulleted lists
- Easy to understand
Lists can go on and on! Check your content against this list for “quality assurance”.
4. Increase your backlinks (link building)
We have all heard of backlinks. Usually from an uninvited email in our inbox asking if we want to buy backlinks to “boost SEO”! And we recommend avoiding low-quality link building services like these.
It is true that backlinks can actually help a website rank better in Google.
But only if they come from high-quality websites relevant to your industry.
Many of these low-quality link building companies will pass direct links to your site, which can backfire. Or worse, penalize your site.
Directories
This is the easiest way to get a good base of links to your site. Directories will list your site, and this can help show Google that you’re a business with a physical address.
Just be sure to use the same name, address, and phone number (NAP) in all of the folders you submit to. This is so you don’t confuse Google with different addresses.
You have country directories like Yell, bt.com and b2blittings.com. And then you have industry related directories like Homebuilding, buildingenquirer.com and construction.co.uk.
Guest Posting
It’s an excellent method for generating links to your website. You write a blog post published on an industry publication or website, and then you link to a relevant page on your site in that blog post.
This helps signal to Google that you’re in your industry and have a good reputation. All of this helps provide signals that will help your pages rank higher.
5. Optimize your website
Your website ought to serve as the cornerstone of all of your digital marketing initiatives. After all, if your foundation is not structurally strong, your building will also be weak.
On-page SEO
On-page SEO involves on-page optimization of your website. This includes strategic keyword placement on main web pages, in meta descriptions and titles, in URLs, and in image alt text. Content creation is also an essential aspect of on-page SEO – from blog posts and product or service pages to videos.
What are meta descriptions and titles?
Meta descriptions and titles help search engines and users better understand what your page is about. The title and description are displayed on search engine results pages. In the image below, “Fox Valley Construction & Remodeling, Aurora, IL” is the meta title. Directly after the title is the meta description.
Mobile-friendly structure
More Google users are accessing the internet on mobile devices than ever before. In fact, more than 83% of the US population are mobile internet users. So if your website is not mobile-friendly, you will miss out on potential visitors.
Additionally, Google indexes websites on mobile devices first, which means that Google ranks and catalogs web pages from a mobile device perspective. To determine if your site is mobile-friendly, Google created a mobile-friendly test to give you some quick explanations.
Of course, if your site isn’t mobile-friendly, you’ll need to switch to responsive design. Professional web developers have a lot of experience with this process.
6. Optimize Your Google My Business (GMB)
For businesses with a local target audience, a Google My Business (GMB) listing is especially important.
Why?
- The GMB listing is one of the most important ranking factors for local businesses.
- As the most visible listing for your business name, address, and phone number, your GMB serves as a miniature homepage, the first impression of your business that potential patients can easily see. easy to see.
Your optimized GMB listing should include:
- Business address
- Phone number
- Hours
- Specialties
- Map to address
- Images
- Business description
Once your GMB listing is updated, businesses can regularly post announcements, offers, events, photos, and other posts directly to their GMB listing.
7. Online reviews
Getting customer reviews will help you improve your Google My Business page. This will allow you to rank higher in the card pack and attract new customers.
But not only that, 90% of people read online reviews before visiting a business. That means they are essential for customers when evaluating you and your competition.
Drive customers (even those from a few months ago) to your Google My Business page to leave a review. This will help provide social proof.
And if a customer has left a bad review, don’t worry. Respond to criticism and show that you have learned from it. Customers will appreciate this.
Technical SEO
This is the end of our 3 SEO areas (on-site, off-site, technical). Many construction companies don’t have large websites, which means they don’t have to worry too much about technical SEO. But there are still some major problems that most websites face.
Read also: What Is Audio Marketing? & Why Your Business Needs It
