Search Engine Journal published a 6 techniques for getting organic search traffic on Social media using Facebook lookalike audiences.
“The steps can seem a bit long, especially if you are new to organic growth,” Says Gary Henderson. But don’t worry; This blog will break it down for you.
- Step 1: Perform keyword research
- Step 2: Create a piece of content
- Step 3: Get some organic traffic to that piece of content.
- Step 4: Set up your social media pixel
- Step 5: Create a Facebook lookalike audience
- Step 6: Serve social media ads to that audience
6 Techniques For Getting Organic Search Traffic On Social Media
Step 1: Perform Keyword Research
Most people who are just starting out with keyword research already have a few keywords or phrases that they think will be relevant to their business or niche. These could be keywords related to their business or brand, such as [best business books to read] or [what foods cause inflammation?].
You can search for keywords or specific words and phrases. Which you and your ideal audience use related to your product, service, industry, etc. your.
These very specific seed topics are important and a great place to start.
Often, the content you want to create and rank for and the content your audience actually types into the search bar can be completely different. This is one of the most important reasons to do keyword research in the first place.
If people aren’t looking for it, then why waste time creating it in the first place?
The smartest way to avoid this is to find the exact words and phrases your ideal customer is currently searching for on Google and other major search engines. It’s not as difficult to understand this as it first appears.
There are several keyword research tools that can help you. It’s crucial to write content that responds to one question at a time when writing for search engines. You can expand this question even to a few thousand words. But don’t confuse an article with too many questions and topics.
For example, you could take these short- and long-term keywords and write a blog post on each topic (when it makes sense for your business, of course).
If it doesn’t make sense to write one topic for each of these questions and the keywords are too related. It might make more sense to use that set of keywords as your H1 or H2 headings rather than in the same category. This blog post also plays an important role in search engine rankings.
Step 2: Create a Piece Of Content
Now that you understand the importance of finding the right keywords to use in your content marketing strategy, it’s time to create a blog post.
When blogging, it is essential to remember that the goal is to regularly attract new readers to your blog, which will eventually lead to a sale.
It’s also about engaging blog readers and engagement, so signals are sent to social media and search engines to help you get first page rankings on Google.
This is where keyword research comes in.
When you do keyword research correctly, it doesn’t take long to get high on Google because you know what people are searching for and how often they search for it. Once your blog post is published on your website, it’s time to wait for some people to read it and interact with it.
Step 3: Get Organic Traffic
The only thing you have to do in this step is wait for the organic traffic to come in; The goal is to have about 1,000 people and Try to have at least 100 if 1000 seems excessive.
Over time, once the content you’ve created starts to receive search results, you can set up a pixel (which is the next step) and start running social ads to hit the process and attract More people pay attention to your content faster.
However, let me start by saying that this may not be as simple as one might think – this is the stage where most businesses struggle and don’t know how to grow properly.
Most creators, companies, and businesses understand how a simple marketing funnel works, but what they don’t understand is how to continually attract new, qualified people into each element of the funnel. marketing.
Even so, most businesses don’t understand how to successfully combine multiple platforms and use social media to increase their organic search traffic or vice versa.
People have created all this great content, but they don’t understand how to use this great content to take it to the next level. It takes too much time for people to produce new content every day. The pressure to come up with new ideas every day, shoot a video, or write a 2,500-word blog post often leads to burnout. And when you’re using multiple platforms, that’s where this marketing strategy comes in.
You need to understand how to track people touching your content, from first touch to last.
Studies have shown that it typically takes seven interactions or contacts with a business before making a purchase. To know how often a person interacts with your content, it is essential to place a pixel on your website to track accurate data, leading to the next step.
Step 4: Set Up Social Media Pixel
Once you’ve published your blog post and a large or small amount of traffic is engaging with your content, it’s time to set up a social media pixel on your website.
A pixel is composed of a few lines of code that you paste into your website’s header section. In order to track users’ interactions with your website and Facebook ads, tracking cookies must be set and enabled.
The pixel has two main functions:
- To remarket to someone who visited one of your pages.
- To see what pages they’ve visited and to track whether someone completes any action they want.
In essence, what pixels do is allow Facebook to track its audience on our platform; we basically give Facebook access to our tracking.
Follow these two steps if you don’t know how to create a Facebook pixel and add it to your website:
Part 1: Create a Facebook Pixel
- Go to Events Manager.
- Click Connect Data Sources and Select Web.
- Select Facebook Pixel & Click Connect
- Add your Pixel Name
- Input the URL of your website to check for simple setup options.
- Click Continue.
Part 2: Add The Facebook Pixel To Your Website
Once you’ve created your pixel, you’re ready to place the Facebook pixel code on your website.
There are different options for configuring this section:
- Pixel code can be manually added to a website.
- Use a partner integration.
- Use email instructions
Once tracking is in place and you fully understand your target audience patterns. You can start implementing your R3MAT strategy, showing the right message to the right people at the right time with the right expectations.
Once you’ve set up your social media pixel, it’s time to take the next step.
Step 5: Create A Lookalike Audience
Did you know Facebook can predict you’re pregnant before you even know you’re pregnant? Or can Facebook know if you are cheating on your partner? Or are you getting a divorce? It can track every scroll up or down, swipe, heart, retweet and know the people, businesses and profiles you interact with.
It sounds pretty ominous, doesn’t it?
But this is where that really starts to take off.
Facebook has an option where you can create a lookalike audience based on your following to reach new people. These types of people are more likely to be interested in your business because they are similar to your current best customers. You can create a group of people whose interests, hobbies, and demographics are similar to the people who have interacted with your website.
To create a Facebook Lookalike Audience, follow these steps:
1. Go to your Audiences.
2. Choose Lookalike Audience from the Create Audience dropdown by clicking it.
3. Choose your source notes:
- A source could be fans of your page, data from a mobile app, or a customer audience that wasn’t made using your pixel data.
- Depending on factors like lifetime value, transaction value, total order size, or engagement, think about using 1,000 to 50,000 of your best customers.
4. Select the nation or nations where you hope to locate a group of people who share your interests.
5. Using the slider, select the audience size you want.
6. Click Create Audience.
This audience creation allows any business to create a small group of people that you can talk to in any way you see fit. You can now show ads relevant to this audience. So, move them through the sales funnel, build your relationship with them, and increase your reach and frequency.
This is entirely possible because Facebook is constantly tracking a lot of small data points.
Facebook continuously collects information about what you buy. Moreover, who you search for or make friends with, the websites you visit, and the accounts you follow and unfollow. In addition, thousands of other personal details are collected from your public profile and social media activity.
Step 6: Serve Social media Ads to that Audience
The last step is to display pertinent ads to the newly created audience of people who look like them.
To keep this going, make sure to consistently display relevant new content lookalike audience(s) that satisfy them at every step of their buying journey. That means you’ll reach them with new or reinvented content (and the kind your audience likes to interact with) at the awareness, consideration, and decision stages of the buyer’s journey.
Once you complete this six-step process, you officially take your organic search and turn it on.
Read also: How Social Media Affects Relationships