Do you want more leads? If your answer is yes, you’ve come to the right place! Today we will talk about the email marketing strategy that has helped thousands of companies grow by targeting their ideal customers. And it’s called “Lightspeed Email Marketing.”
What is Lightspeed Email Marketing?
Lightspeed Email Marketing is a marketing automation tool that helps businesses send targeted emails to their customers. It’s a great way to stay connected with your audience and nurture relationships over time.
Here are some of the features of Lightspeed Email Marketing:
1. Create email campaigns easily using drag and drop editor
2. Send automated follow ups based on customer behavior
3. Track opens, clicks, and conversions
4. Schedule emails at any day and time
5. Get real-time reports on how well your campaign is performing
6. Sync with Google Analytics and Salesforce CRM
7. Easily create personalized messages
8. Use templates to save time
9. Create rules to streamline your workflow.
How to use the Lightspeed Email Marketing Method
1. Set Up Your Campaign
The first step to using Lightspeed is setting up your campaign. Once you have signed up, click on the “Create” button on the top right corner of the page. Select “Email Marketing” from the “Campaigns” tab after that.
2. Choose Your Subscribers
Next, you need to choose who you want to send your email to. Return to the “Campaigns Tab” and choose the “Subscriber List” option to accomplish this. From here, you can either search for people manually or import a list of subscribers from your Google Sheet.
3. Create Your Subject Line
Once you have selected your subscribers, you can create your subject line. In order to make sure your emails get opened, you should try to keep your subject lines short and sweet. If you are sending out a newsletter, you can add a link to the end of the subject line.
4. Write Your Message
Now that you have created your subject line, you can write your message. Keep in mind that you only have about 300 characters to work with. Make sure you include a call-to-action (CTA) at the end of your message. A CTA is something that encourages someone to take action. For example, if you were selling a product, you could say “Click Here to Buy Now!” or “Download our app today!”
5. Add Images & Links
You can also add images and links to your message. Adding these things will help increase open rates and conversions.
6. Schedule Your Emails
After you have written your message and added any necessary information, you can schedule your emails. You can choose between daily, weekly, monthly, or biweekly emails.
7. Test Your Campaign
Before you launch your campaign, you should test it to ensure everything works properly. Go to the “Test” tab and enter some keywords. Then, check your analytics to see how many people clicked on each link.
8. Launch Your Campaign
Finally, once you are ready to launch your campaign, you can click on the green “Launch” button.
How do you measure the effectiveness of your marketing campaigns?
1. ROI (Return On Investment)
ROI is the ratio between how much money you spent on a campaign and how much profit you got out of it. If you spend $100 on a Facebook ad and get 10 likes, then you have a 1% return rate. That means if you were to invest $10,000 into advertising, you would only make back about $100. However, if you invested $10,000 into a Facebook ad and got 100 likes, then you would have a 10% return rate. A 10% return rate is considered good, especially if you’re just starting out.
2. Cost per click (CPC)
This is the cost of each individual click on your ads. CPC is measured in dollars per thousand impressions. So, if you pay $0.50 per click, and you get 1000 clicks, you would have paid $500 for the campaign.
3. Cost per conversion (CPC)
CPC is similar to CPC, except instead of measuring clicks, it measures conversions. Conversions are actions taken by users after clicking on your ad. For example, if you advertise a website link, then you want to know how many people clicked on the link and what percentage of those people actually visited the site.
4. Average position
Average Position is the average number of positions your ad appears on the page. Ads appear at different positions depending on where they are placed on the page. For example, if your ad is placed at the top right corner, then it will appear first. If your ad is placed at bottom left, then it will appear last.
5. CTR (Click Through Rate)
CTR stands for Click-Through Rate. This is the percentage of clicks on your ad compared to the total number of impressions. By dividing the quantity of clicks by the quantity of impressions, CTR is determined.
Impressions are the number of times your ad was displayed to the user. You can increase your impressions by increasing your budget.
7. CPM (Cost Per Thousand Impressions)
CPM stands for Cost Per Thousand Impressions. This is the amount of money you need to spend to reach 1,000 impressions.
2 Ways to Track Conversions with an email campaign
1. A/B Testing
A/B testing refers to the practice of comparing two different versions of a website page or ad copy to determine which version performs best. In email marketing, A/B testing is often referred to as split testing.
Split testing involves sending out identical emails to two different groups of people. One group receives the original version of the email while the second group receives the modified version. By analyzing the results, marketers can determine which version converts better.
2. Landing Pages
Landing pages are web pages designed to convert traffic into sales. When someone visits a landing page, they’re taken directly to that webpage instead of being redirected offsite. Landing pages are commonly used in paid search campaigns, where advertisers pay to have their ads show up at the top of search engine results. However, any webpage can function as a landing page if it provides a clear call to action.
Funnels refer to the series of steps involved in converting a visitor into a customer. Many businesses use funnels to track how visitors move throughout their websites. For example, if a person buys something from your site, you want to know what happens after that point. Do they complete some sort of registration? Do they return later to make another purchase? You can collect this information using funnels.
4. Email Campaigns
An email campaign is nothing more than a series of emails sent to a list of subscribers over time. There are many ways to approach email marketing. You can send one email to everyone on your list periodically, or you can segment your list based on interest (i.e., people who signed up for your free eBook reader might not want to receive promotional emails).
Autoresponders are automated systems that follow up with contacts after a certain amount of time passes. For example, if someone subscribes to your list but doesn’t open your emails right away, you may want to follow up with them automatically. Most autoresponder services offer several preprogrammed options to help you get started.
6. Content Marketing
Content marketing is simply producing content for people who want to hear about products or services. Instead of pushing messages out via mass advertising, content marketing relies on offering useful, valuable information to consumers.
7. Social Media Marketing
Social media marketing uses social networks to reach audiences. These platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. Through these channels, companies share content including images, videos, articles, and live streams.