Just because you’re creating video content doesn’t mean you will instantly start ranking on the first page of Google. You still need to structure your video properly and optimize it using various different strategies so that search engines can easily crawl and process it.
With the help of this step-by-step guide, you’ll learn how to build a ranking video SEO strategy with video titles, descriptions, tags, links, and other components that can help your videos stand out from the rest of the crowd on YouTube and Google.
What Is Video SEO Strategy and Why Does It Matter?
A video strategy is a holistic approach to thinking about what your customers want, where they consume content, and how you can use video to engage them.
Even though videos are the second most popular search engine result (behind web pages), many businesses are still not leveraging this avenue. Video offers powerful engagement rates and is cost-effective as well. 88% of people have said they were convinced to buy a product after watching a brand video.
Optimizing video for search engine optimization (SEO) is essential for any company looking to reach their customers on social media, websites, and apps.
A video SEO strategy helps your company rank higher in search engines like Google by giving your content an edge over competitors who may be providing similar content.
The key here is that the strategy should be unique – while there may be companies with similar products or services as yours, none of them will have the same approach or story as you do!
How to Create a Video SEO Strategy
If you want your content to rank in search engines, creating videos is one of the best ways.
It’s always important to ensure that videos are optimized for YouTube search, but with video rankings being more important than ever, here are some tips on building an awesome ranking video SEO strategy.
Increase SEO Conversions
Uploading videos to your site is an excellent way to increase the amount of traffic you are receiving. In order to optimize your video for search engines, you must remember these key steps.
- Title your video so that it includes keywords and phrases related to the content
- Make sure that there is at least one keyword in the first ten seconds of the video
- Add annotations linking back to other pages on your website
- Add meta tags such as a description and keyword tags at the beginning or end of your videos
Build Links and Gain Social Shares
Link building and sharing are the keys to ranking on Google. Once you have created your video, it’s time to start promoting it and getting people interested in it.
You can get links and social shares in many ways – from guest blogging to embedding videos on your site, there are plenty of options for promotion.
Also, remember to include backlinks from popular sites as well as less-popular sites for more exposure.
Use your video as an introduction to your company and introduce the audience by briefly summarizing what the product is, who it’s for, and how it solves their problem. Keep the audience in mind by making sure you’re speaking directly to them.
Videos are primarily used on social media platforms such as Facebook or YouTube, so these are two specific websites that you should create a profile on. When creating a video, it is important to upload videos with high-quality sound and visuals that are compelling.
When choosing keywords, include phrases related to your brand name as well as popular keywords related to your niche.
Include at least one call-to-action so viewers can take some sort of action after watching the video, like subscribing to your channel or checking out more of your content on other channels.
Make the Most of Your Social Channels
Instagram, Facebook, Twitter, and Youtube are great places to post videos. Instagram is best for short videos, while Youtube and Facebook allow you to share longer clips.
Make sure that your video has keywords that show up in the caption, title, and description. Create a call-to-action at the end of your video by mentioning what viewers can do next, such as buy or sign up for something.
If people like the content you post, they will subscribe and visit again soon, so be sure to keep it fresh with new content.
SEO Tips for Video Optimization
The following are tips and tricks that can help optimize your videos for ranking better on Google’s organic search engine results pages:
- Optimize the video title, thumbnail, and descriptions with relevant keywords so you can rank in relevant searches.
- Make a short and informative video utilizing a professional online video editor tool and remove the unnecessary parts.
- Include keywords early on in the video or during any natural pauses
- Put an end screen at the end of the video that links back to your website or landing page
- Use social media buttons within the player and make sure they point back to your website
- Encourage viewers to subscribe by putting their email address in an opt-in form at the end of each video and adding a link back to their website
- YouTube has something called YouTube Cards, which allows you to include HTML code to add features like lead generation forms and links back to your site. They also have TrueView ads which show short ads before or after a video but require some payment upfront.
Different Types Of SEO Video Marketing
You can use several types of videos for your business’s ranking strategy – explainer videos, testimonial videos, and behind-the-scenes/making-of types of footage are the most popular ones.
So what should you consider when creating your ranking video?
Generally, service providers use introductory videos to explain their service or business in a way that potential customers can easily connect to and understand.
As such, you’ll want your videos to provide as much information as possible. This will allow you to answer every question potential customers may have about your business or service.
In addition, it gives them a chance to engage with your brand and makes them more likely to buy from you in the future.
Customers feel more confident in a brand and a product when they can see what exactly it is and how it works. Product videos are an excellent way to increase conversion rates and explain your product in detail.
Imagine a model walking down a runway in your funky new outfit, a how-to video for a specific product, or a video tutorial for a new SaaS platform.
You can create promotional videos that entice your audience with something they want, like more of what’s in the video or an offer for their own business. Incentivize engagement by giving away prizes, such as products from your store or tickets to upcoming events.
You’ll also need high-quality content if you rank at the top of Google.
Whether you are new to the game or have tried your hand at online marketing before, you will most likely appreciate this guide for the ultimate video SEO strategy. Armed with this knowledge, you can not only rank your videos on YouTube but also improve your internet presence and grow business revenue.