Best Social Media monitoring tools has become an essential part of any business strategy because people don’t just use it to interact with their friends. They also use it to reach brands and public figures. Sprout Social found that:
- 48% of consumers feel enticed to buy when a brand answers a customer’s question on social media
- 46% say that social media promotions and contests influence them
- Educational content drives conversions for 42% of consumers.
At the same time, you can’t just be active on social media and expect sales to grow exponentially. You need a proper strategy to promote your brand in a way that is relevant and useful to your audience. So let’s see what these 6 brands are.
Best Social Media Monitoring Tools In 2023
- Brandwatch (Formerly Falcon.io)
- Brand24
- Unamo
- Konnect Insights
- Sprout Social
- HubSpot Social Media Software
Brandwatch (Formerly Falcon.io)
Brandwatch is a large-scale social media marketing platform that solves important issues for brands that want to lead on social media. It combines tools for listening, publishing, interacting, analyzing and reporting.
As part of social media monitoring, you can use it to track trends, such as identifying popular topics and hashtags to follow. As a result, you can target your campaigns and content for better reach and engagement. You can follow your brand and keep track of the conversations happening around your brand and products.
If you have an international audience, you can watch and interact globally. Brandwatch offers sentiment analysis in multiple languages, including German, Mandarin, and Spanish. It marks mentions as positive, neutral or negative.
Brand24
Brand24 is one of the most comprehensive social monitoring tools available. You can track comments and conversations about your brand on various social networks. Set up alerts using certain keywords relevant to your brand so you can quickly respond to your customers – thank those who are happy and appease those who are not.
You can even discover potential customers through this process and interact with them to get their attention. This could involve answering their questions, recommending your product, or providing helpful information. The platform also allows you to track social media mentions of your competitors.
This makes it much easier to conduct competitor research and understand what people think of your competitors. Plus, Brand24 even helps you discover the most social influencers, simplifying your influencer research process.
Unamo
Unamo helps you get accurate results on chats and brand mentions using their Boolean search operators. You can also follow trends in your industry and discover the hottest hashtags and content. You can then tailor this information to your social media strategy to stay ahead of the competition and attract a wider audience.
It even lets you break down your results by specific social media platforms, including Facebook, Twitter, Instagram, and YouTube. Unamo even lets you see the most common words and terms based on your query to help you better understand ongoing conversations.
Konnect Insights
Konnect Insights is a comprehensive social media management tool with social listening. You can create custom search queries using a combination of related keywords. You can even choose to exclude certain terms from your query to further improve the accuracy of your search results.
Sprout Social
Sprout Social gives you access to valuable social data that you can implement into your overall marketing strategy. Not only does it provide you with rich social performance data, but it also tracks your incoming posts on various networks and tracks relevant brand related keywords. It helps you understand trends in your niche or around your brand so you can make more informed decisions.
The great thing about this tool is that you can easily organize various users into related categories by tagging them based on their comments. You can mark them as leads or organize them into categories that require a certain level of support. Or you can even mark them as people to target for your next campaign.
HubSpot Social Media Software
HubSpot social media software is designed specifically for small businesses. It’s helpful to browse through social media chats to discover the most relevant conversations you need to join. It helps you link your social interactions with the people in your database, helping you focus on what’s important.
You can customize your keyword monitoring feed for each team member. This will help them quickly discover conversations related to their own roles and take action. This greatly reduces the time it takes to organize all your social mentions for relevant groups.
Read also: What is Search Engine Marketing (SEM) and Why It’s a Great Investment
